In a world of changing tastes and tech, it’s hard to make it to the top. It’s even harder to stay there.
Our philosophy is that when you start with what your merchants need, and empower your members with the incentives and products to bring it to them, the rest takes care of itself.
Whether you’re part of our family or just looking for a case study on sustained industry leadership, let’s dive into how COCARD has done it best for over 25 years.
Members First, Always
The more our members succeed, the more we do. We set out to empower them with not only an elite sales culture, but a POS suite that sells itself.
As we’ve said before, the secret to our success is two-fold:
- Give our members a stake in our success.
- Invest heavily in product development and customer service.
In addition to our leading product line, our members have a real stake in company performance. Our split rates of 90% are virtually unrivaled. Our member-owners are not only armed with the newest technology, a powerful software suite, and dedicated merchant support; they keep most of the value we add.
These two priorities, member-ownership and product leadership, have translated to steady, high-quality growth. Over twenty years, we’ve developed a deep pool of talented, vested members who thrive on a system of mutual support and ownership.
As we continued to thrive, we also partnered with other major providers who share our philosophy, growing our reach and tapping into greater resources.
MiCamp: Two Titans Join Forces
In late 2023, we entered a strategic alliance with MiCamp to expand our payment network and pool our resources for an even better POS experience. The alliance enabled us to achieve a combined $40 billion in transaction volume in our first year together, a record we’re set to smash in 2025.
What excites us most about the merger, beyond expanding our reach, network, and capital, is that MiCamp shares our disruptive approach to POS services. We continue to aggressively seek and implement tomorrow’s must-have payment technology. That means better data and analytics for our CRM suites, and a streamlined omnichannel payment system.
One of our most exciting new features, which COCARD and MiCamp were among the first processors to adopt, is the merchant reward system.
Best-In-Class Rewards
When we first heard about merchants earning rewards for payment volume, much like rewards for a credit card, we knew the idea was a winner. Our core philosophy is that any time we make money, so should the people who make our success possible.
That’s why, in 2023, we were one of the first processors to partner with a merchant rewards network. INCENTCO is a platform that gives merchants major incentives for transaction volume. We’re proud to pay dividends back to merchants as they move payments through our network.
The beauty of the INCENTCO partnership is the positive feedback loop that it creates between COCARD, our merchants, and their sales teams. Merchants can incentivize their teams with the same system, which has a cascading effect on employee performance, merchant sales, and COCARD payment volume.
When team members (and merchants) choose their own goals and incentives, and when they’re rewarded every step of the way, it can transform a company culture. A 2018 study in the Journal of Marketing found that while sales incentive systems drive higher performance (no surprise there), an individualized system can increase the impact by up to 40%.
We’ve already seen massive effects on payment volume (and of course, client sales) as a result of our INCENTCO partnership. The real game-changer will be when merchants empower their employees with the same individualized reward systems.
To that end, we encourage our merchants to roll out INCENTCO’s system throughout the org chart!
Every Solution, One Provider
In some ways, there has never been a better time to transact. When customers have a million ways to pay, merchants have a million ways to make a sale.
However, it can be exhausting for companies to deal with all these different payment methods, especially if they’re not under the same roof. That’s not to mention the struggle of turning all that transaction data into something coherent and actionable for your team!
We make sure that our merchants always have access to all major payment channels, as well as more niche ones like pay-by-link. We manage every payment feature a Gen Z tech consultant could ask for, so you don’t have to.
Additionally, we offer a best-in-class software suite that rivals some of the best CRM platforms on the market. Direct integration with your payment data means that you get clear, targeted insights without the hassle or disruption of jumping between platforms.
COCARD: Leading in 2025 and Beyond
The first quarter of the century has been momentous for every industry. Digital solutions, changing consumer tastes, and new expectations for service have transformed the way we do business.
Through every disruption, from online storefronts to the pandemic to AI, COCARD stayed in the driver’s seat. We refuse to react from the back foot; we’re proactive and responsive to changing trends and hyper-attuned to the evolving needs of our members and merchants.
Our members own our success, with the best split-rates in the industry and a genuine stake in the company. Our merchants have the best possible POS experience, and a reward system to both pay them back for their volume and supercharge their future growth.
Get in touch today to join the winning team!